Ernest Borel Marks 170 Years with the Return of a 1975 Icon
A reinterpretation of the 1975 limited-edition model, reintroduced within the Retro collection with refined proportions, contemporary materials, and versatile new sizes
Celebrating its 170th anniversary, Ernest Borel revisits one of its most distinctive designs from 1975, presenting it as a modern reinterpretation within the Retro collection. The return of this iconic model connects Ernest Borel’s history with modern watchmaking, introducing updated proportions and materials in a design that resonates with both collectors and a new generation of enthusiasts.
“This anniversary reflects both our legacy and long term vision. With this reissue, we strengthen our core identity while introducing timepieces that remain relevant and meaningful for today’s customers and the generations ahead. We design with the wearer in mind, adapting our creations for evolving lifestyles through comfort, versatility, and timeless style,” said Maxime Ranzoni, CEO of Ernest Borel.
The Retro, Reborn
Inspired a distinctive design from 1975, the Retro collection brings a defining moment in Ernest Borel’s history back to the forefront in a renewed expression. Introduced as part of the anniversary year, the new models embody continuity and renewal, remaining true to the spirit and design language of the original while integrating thoughtful updates.
The iconic octagonal case remains at the heart of the design, now enhanced through updated proportions and materials. The Retro offers new versatility through two case sizes, 38.5mm automatic and 29mm quartz, catering to a diverse range of preferences and wrist profiles. The integrated bracelet further elevates the streamlined silhouette, delivering a harmonious design and a comfortable, natural fit on the wrist.
Crafted in stainless steel or stainless steel with full gold IP, and complemented by vibrant dial variations, each model balances individuality with the distinctive character of the original design.
Elevating both aesthetics and functionality, the distinctive textured wave-pattern dials introduce visual depth, complemented by luminous hands and indexes that ensure clarity in all lighting conditions.
All models are fitted with scratch-resistant sapphire crystal, ensuring lasting clarity and durability for everyday wear. The automatic models feature an open case back, revealing the SW200 movement within and featuring the Swiss manufacturer marking, a subtle expression of precision and a tribute to the brand’s Swiss heritage.
170 Years of Crafting Time
Marking 170 years of watchmaking, the anniversary year serves as a platform to showcase Ernest Borel’s most distinctive creations through thoughtful storytelling and initiatives. Throughout the year, Ernest Borel will introduce a series of launches that reflect its commitment to Swiss precision, design integrity and enduring quality.
Availability
Discover the Retro collection at shop.ernestborel.ch. For detailed information and to locate the nearest authorised Ernest Borel retailer, visit www.ernestborel.ch. Availability and pricing may vary by region.
About Ernest Borel
Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel is a Swiss watch manufacturer dedicated to craftsmanship, elegance, and precision. Its heritage of innovation and technical expertise continues to guide the development of refined timepieces that combine tradition with contemporary watchmaking standards. Selected models are COSC-certified, reflecting Ernest Borel’s commitment to accuracy and excellence.
Stay connected with Ernest Borel and discover the latest collections and updates on Facebook at www.facebook.com/ErnestBorelOfficial, Instagram at www.instagram.com/ernestborelofficial, and LinkedIn at www.linkedin.com/company/ernest-borel.
