March 9th, Mumbai, India: Swiss luxury watchmakers Ernest Borel known for their rich heritage, elegant designs and remarkable craftsmanship, in partnership with Bayside Labels (India) Pvt. Ltd., an importer of luxury products into India, has officially launched the brand in India at Tote on the Turf, Mumbai. Ernest Borel, the brand which was founded and established in 1856 in Neuchâtel, Switzerland by Jules Borel has recognized the significance of the Indian Market. With their focus on “romantic moments” and adherence to a philosophy of “pursuing constant perfection”, the brand aims to bring the best of the Ernest Borel’s world to India and its watch connoisseurs. This 157 year old timepiece manufacturer exhibited its most coveted time pieces during an exclusive event at Tote. The launch of the brand in India is yet another strong statement of Ernest Borel’s proud legacy. The launch was done completely in the brand’s style with ‘Romance’ as the theme of the evening. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. Ernest Borel timepieces are already available in India with retail partners in Mumbai: Watches of Switzerland and Swiss Boulevard and in Pune with C.T. Pundole & Sons.