From January 21 to 25, International Luxury Group (ILG) hosted one of the most anticipated events in the watchmaking calendar—the ILG International Distributors Meet 2025. The event, held in the heart of Dubai, showcased a new era of timepieces from nearly 20 brands, including Ernest Borel. 

Ernest Borel highlighted its curated collection that epitomizes timeless elegance and reinforces the brand’s dedication to Swiss watchmaking craftsmanship. Attendees had the opportunity to explore an exclusive collection of the latest innovations and iconic timepieces. Among the standout collections that captivated the crowd where the Cocktail, Grandeur and Retro series. These collections, alongside the others, affirmed that there is an Ernest Borel for every moment, individual and occasion.

The 2025 edition embraced and celebrated the theme ‘Timeless’, a fitting tribute to the enduring legacy of watchmaking. It symbolized ILG’s collective commitment to creating strategies that go beyond trends and ensuring the continued success of its brands for years and generations to come. The event brought together some of the biggest names in the fashion industry, and not only highlighted the latest in watchmaking but also provided a unique platform for global partners to connect and collaborate.

TOP PICKS

Discover the watchmaking wonders that stood out of the crowd—quickly capturing the admiration and becoming the undeniable favorites of the attendees.

Cocktail

Since 1954, the Cocktail Collection has stood as an icon of the brand, blending creativity and elegance with its unique cutaway disc design which creates captivating kaleidoscope of patterns as the hour and minute hands move. “How do you tell the time?” many ask. Take a closer look and marvel at this masterpiece. 

Over the years the collection has evolved, but it has always remained the quintessential dress watch of timeless elegance and sophistication. The Cocktail E0108L series of quartz models and N0116B series of automatic models, highlighted the collection's unwavering dedication to creativity, innovation and style. Adorned with gemstones on the indexes for an elevated touch of luxury, the timepieces offer a new dimension of artistry and allure. These timepieces, with their gem-set indexes, give a new dimension of artistry and allure, welcoming a new era of luxury.  

Grandeur 

The Grandeur Collection, a symbol of timeless style, is designed to elevate any occasion. Celebrating the perfect blend of tradition and innovation, each timepiece is meticulously crafted, showcasing exceptional craftsmanship and a sleek, modern silhouette. 

The N0733G series exudes elegance and refined artistry, making them favorites among many. The robust 42mm timepiece, offers a variety of dial colors, from the classic silver sunray dial to stunning shades of blue and green. Featuring a big date and dual time zones complication, it is the perfect watch for those who appreciate both functionality and style. At its core, the watch is powered by a Swiss automatic TT651 movement, boasting a 42-hour power reserve, and adorned with the Côtes de Genève finish—the intricate details that ensure precision and craftsmanship, elevating the watch to a true work of art.

Retro

The Retro Collection celebrates the legends that have shaped modern trends. With its unmatched timeless appeal, the collection offers versatile statement pieces. Reviving iconic designs, each timepiece elevates classic styles with striking dials and sleek cases, effortlessly blending nostalgic charm with contemporary sophistication.

Redesigned for today’s discerning watch enthusiasts, the N0404G series features vibrant sunray dials on select models, its radiant lines capture light, symbolizing fresh opportunities and limitless potential. This series is a reflection of both style and ambition, making a bold statement for those who seek a watch blending modern design and timeless elegance.

Availability

For more information of the Top Picks and explore all Ernest Borel timepieces, please visit www.ernestborel.ch. As the availability varies by region, we recommend that you locate and contact your local authorized Ernest Borel retailer, and you can find your nearest one at bit.ly/ErnestBorel-Stores. 

About Ernest Borel

Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel has long stood as a beacon of watchmaking excellence. With an unwavering commitment to craftsmanship, elegance, and innovation, the brand HAS established itself as a renowned brand in the industry. Its rich heritage, marked by pioneering designs and a legacy of global recognition, has made Ernest Borel a coveted name among watch enthusiasts worldwide.

Today, Ernest Borel continues to uphold the highest standards of excellence, with a selection of its timepieces earning the esteemed COSC certification—an accolade bestowed upon only 6% of Swiss watches. This recognition attests to the outstanding accuracy and precision of Ernest Borel’s chronometers and highlights the exceptional skill of the brand’s watchmakers.

Stay connected with Ernest Borel and discover the latest collections and updates on Facebook at www.facebook.com/ErnestBorelOfficial, Instagram at www.instagram.com/ernestborelofficial, and LinkedIn at www.linkedin.com/company/ernest-borel.